Mesmerised specialises in black and white books and products designed specifically for babies from newborn until 9 months of age. At birth a baby’s eyesight is quite poor; black and white images with sharp outlines are much easier for baby to see in these first few months of life when it is hard for them to focus, and hard for them to differentiate colour.

Mesmerised designs are optimised for baby - we make sure that each design is the sharpest and clearest it can be for baby, with no unnecessary detail. At the same time we ensure that the designs are fun, friendly and appealing to both baby and parent.